Back in 2013, Executive Coach Aly King-Smith was aiming to bring the best of her experience of coaching in the corporate world, to women running micro businesses near her home in Northamptonshire, UK.
She started exploring all the psychological models that strongly explore the human need for connection. The words ‘belonging’ and ‘tribes’ jumped out at Aly from every piece of research, from Maslow’s Hierarchy of Human Needs, David Rock’s SCARF model, Mia Given’s “Needs of a Children”, The Human Givens work; Connectedness, belonging, fitting in. They’re such powerful drivers in humans.
Aly became fascinated with the idea of what it might be like for women business owners to stop feeling alone, to start working in a collaborative way, to travel through the world as part of a gang, tribe..or flock! Like having one’s own board in a micro business, The Bird Table is designed on the principles of connection and is built (and priced) especially for women working solo.
Sounds a little like networking doesn’t it – but this isn’t networking. Networking rocks, but this is not it. There is no selling at The Bird Table. People focus on their own business, and on themselves as business owners. When you go networking to promote your business, there is an obvious need to make the business look great. Everything is sparkly and successful, as you tell the world your brand story, and give them confidence to buy from you. At The Bird Table the opposite is true: Authentic, real challenges and opportunities can be discussed in a safe environment.
As Aly tested the format she found that women loved the small, confidential, coach-led format, and businesses started to grow more smoothly, with the women allocating a great deal of the credit for the ‘good thinking’, ‘a safe place to think and avoid mistakes’ and ‘safe and beneficial accountability’ to The Bird Table groups. Quickly she realised she’s need more coaches to come along on the journey and The Bird Table started to grow…
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